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Schmitt, Bernd - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 3-6

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Schmitt, Bernd - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 825-832

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Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41

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Dellaert, Benedict G. C.; Shu, Suzanne B.; Arentze, Theo; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 335-347

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Hoyer, Wayne D.; Kroschke, Mirja; Schmitt, Bernd; … - In: Journal of interactive marketing : a quarterly … 51 (2020), pp. 57-71

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Kim, Seo Young; Schmitt, Bernd; Magnenat-Thalmann, Nadia - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 1-12

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