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Banking Happiness
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Affect as an ordinal system of utility assessment
Pham, Michel T.
;
Faraji-Rad, Ali
;
Toubia, Olivier
;
Lee, …
- In:
Organizational behavior and human decision processes : …
131
(
2015
),
pp. 81-94
Persistent link: https://www.econbiz.de/10011422322
Saved in:
2
Banking happiness
Faraji-Rad, Ali
;
Lee, Leonard
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 336-358
Persistent link: https://www.econbiz.de/10013349068
Saved in:
3
The emotional shopper : assessing the effectiveness of retail therapy
Lee, Leonard
-
2015
Persistent link: https://www.econbiz.de/10011304844
Saved in:
4
On the persuasiveness of similar others : the role of mentalizing and the feeling of certainty
Faraji-Rad, Ali
;
Samuelsen, Bendik M.
;
Warloop, Luk
- In:
Journal of consumer research : JCR ; an …
42
(
2015
)
3
,
pp. 458-471
Persistent link: https://www.econbiz.de/10011583463
Saved in:
5
Uncertainty increases the reliance on affect in decisions
Faraji-Rad, Ali
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011763701
Saved in:
6
Consumer desire for control as a barrier to new product adoption
Faraji-Rad, Ali
;
Melumad, Shiri
;
Johar, Gita Venkataramani
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 347-354
Persistent link: https://www.econbiz.de/10011739825
Saved in:
7
Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship identity
Ng, Sharon
;
Faraji-Rad, Ali
;
Batra, Rajeev
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 400-415
Persistent link: https://www.econbiz.de/10012492717
Saved in:
8
Planning for Multiple Shopping Goals in the Marketplace
Suher, Jacob
;
Huang, Szu‐chi
;
Lee, Leonard
- In:
Journal of Consumer Psychology
29
(
2019
)
4
,
pp. 642-651
Persistent link: https://www.econbiz.de/10012083059
Saved in:
9
JPP&M's global perspective and impact : an agenda for research on marketing and public policy
Shultz, Clifford J.
;
Hoek, Janet
;
Lee, Leonard
;
Leong, …
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10012703049
Saved in:
10
Marketing agility : the concept, antecedents, and a research agenda
Kalaignanam, Kartik
;
Tuli, Kapil R.
;
Kushwaha, Tarun
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 35-58
Persistent link: https://www.econbiz.de/10012391421
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