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Beyond social media engagement : holistic digital engagement and a social identity perspective

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354

Persistent link: https://www.econbiz.de/10012549664

Role of brand experience and brand affect in creating brand engagement : a case of higher education institutions (HEIs)

Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salniza Md. … - In: Journal of marketing for higher education 31 (2021) 1, pp. 107-135

Persistent link: https://www.econbiz.de/10012549781

Connecting the dots of customer-based brand equity to brand engagement : using the disjoint two stage approach of PLS-SEM

Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salniza Md. … - In: Market : review for marketing theory and practice 32 (2020) 2, pp. 147-168

Persistent link: https://www.econbiz.de/10012625544

Adoption of Android smartphones and intention to pay for mobile internet : an empirical analysis of consumers in Pakistan

Aslam, Wajeeha; Farhat, Kashif; Ejaz, Laraib; Arif, Imtiaz - In: International journal of business innovation and … 21 (2020) 3, pp. 428-446

Persistent link: https://www.econbiz.de/10012199549

Impact of after-sales service on consumer behavioural intentions

Aslam, Wajeeha; Farhat, Kashif - In: International journal of business and systems research … 14 (2020) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10012168722

A forgotten tale of lurking engagement and social media-based brand communities

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd; … - In: Journal of internet commerce 22 (2023) 2, pp. 189-223

Persistent link: https://www.econbiz.de/10014288099

What matters most in achieving customer satisfaction in banking? : a study from the perspective of employee characteristics

Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz; Goi, Chai Lee - In: The TQM journal : the international review of … 34 (2022) 4, pp. 627-650

Persistent link: https://www.econbiz.de/10013342916

Impact of spirituality, religiosity, knowledge and attitude on green purchase intention in Pakistan

Aslam, Wajeeha; Razzaque, Owais; Arif, Imtiaz; Farhat, … - In: International journal of green economics : IJGE 16 (2022) 4, pp. 331-354

Persistent link: https://www.econbiz.de/10014312324

The journey of service quality to loyalty : a gender-based multigroup analysis in car-hailing service

Aslam, Wajeeha; Arif, Imtiaz; Farhat, Kashif - In: International journal of business environment : IJBE 15 (2024) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10015060978

What matters most in achieving customer satisfaction in banking? A study from the perspective of employee characteristics

Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz; Goi, Chai Lee - In: The TQM Journal 34 (2021) 4, pp. 627-650

Purpose: This study aims to identify the factors that influence customer satisfaction in the banking sector from the perspective of employee characteristics. More specifically, this study identifies the impact of employee etiquettes, employee performance, technical selling skills and...

Persistent link: https://www.econbiz.de/10012542046