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Results on the Standard Error of the Coefficient Alpha Index of Reliability
Duhachek, Adam; Coughlan, Anne T.; Iacobucci, Dawn - In: Marketing Science 24 (2005) 2, pp. 294-301
In this research, we investigate the behavior of Cronbach’s coefficient alpha and its new standard error. We systematically analyze the effects of sample size, scale length, strength of item intercorrelations, and scale dimensionality. We demonstrate the beneficial effects of sample size on...
Persistent link: https://www.econbiz.de/10008788141
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Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement
Han, Dahee; Duhachek, Adam; Agrawal, Nidhi - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 429-447
Persistent link: https://www.econbiz.de/10011584249
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Can copycat private labels improve the consumer's shopping experience? : a fluency explanation
Kelting, Katie; Duhachek, Adam; Whitler, Kimberly - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 569-585
Persistent link: https://www.econbiz.de/10011737473
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Power distance belief, power, and charitable giving
Han, Dahee; Lalwani, Ashok K.; Duhachek, Adam - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 182-195
Persistent link: https://www.econbiz.de/10011763949
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Religious belief, religious priming, and negative word of mouth
Casidy, Riza; Duhachek, Adam; Singh, Vishal; Tamaddoni, Ali - In: Journal of marketing research 58 (2021) 4, pp. 762-781
Persistent link: https://www.econbiz.de/10012593944
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The persuasive power of ai ingratiation : a persuasion knowledge theory perspective
Usman, Umair; Kim, Taewoo; Garvey, Aaron; Duhachek, Adam - In: Journal of the Association for Consumer Research : JACR 9 (2024) 3, pp. 319-331
Persistent link: https://www.econbiz.de/10014633462
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Do you mind if I ask you a personal question? : how AI service agents alter consumer self-disclosure
Kim, Tae Woo; Jiang, Li; Duhachek, Adam; Lee, Hyejin; … - In: Journal of service research 25 (2022) 4, pp. 649-666
Persistent link: https://www.econbiz.de/10013396030
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Bad news? Send an AI. Good news? Send a human
Garvey, Aaron M.; Kim, Taewoo; Duhachek, Adam - In: Journal of marketing 87 (2023) 1, pp. 10-25
Persistent link: https://www.econbiz.de/10013474250
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Toward a goal-based paradigm of contagion
Kim, Taewoo; Duhachek, Adam; Herd, Kelly; Kim, SunAh - In: European journal of marketing 56 (2022) 8, pp. 2105-2137
Persistent link: https://www.econbiz.de/10013457333
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AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo; Lee, Hyejin; Kim, Michelle Yoosun; Kim, SunAh - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 785-801
Persistent link: https://www.econbiz.de/10014326643