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Cross-media advertising in times of changing media environments and media consumption patterns

Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022

Persistent link: https://www.econbiz.de/10013167353

The impact of consumer multi-homing on advertising markets and media competition

Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590

Persistent link: https://www.econbiz.de/10011855634

Chapter 2. The Advertising-Financed Business Model in Two-Sided Media Markets

Anderson, Simon P.; Jullien, Bruno - 2015

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …

Persistent link: https://www.econbiz.de/10014025251

Message and media : the future of advertising research and practice in a digital environment

Koslow, Scott; Stewart, David W. - In: International journal of advertising : the review of … 41 (2022) 5, pp. 827-849

Persistent link: https://www.econbiz.de/10013209442

How consumers' media usage creates synergy in advertising campaigns

Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287

Persistent link: https://www.econbiz.de/10011887351

Perceptions and practices of media engagement : a global perspective

Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: JMM : the international journal on media management 20 (2018) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10011917615

Social advertisement awareness and social media engagement attitude of consumers : an empirical examination

Shanthi, R.; Rekha, M.; Priya, J. Bhanu - In: International journal of public sector performance … 9 (2022) 1/2, pp. 190-210

Persistent link: https://www.econbiz.de/10012800725

The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity

Bang, Hye Jin; King, Karen Whitehill - In: International journal of advertising : the review of … 40 (2021) 7, pp. 994-1023

Persistent link: https://www.econbiz.de/10012650616

Active mediation of television, internet and mobile advertising

Shin, Wonsun - In: Young consumers : insight and ideas for responsible … 18 (2017) 4, pp. 378-392

Persistent link: https://www.econbiz.de/10011806307

Do pop-up ads in online videogames influence children’s inspired-to behavior?

Abbasi, Amir Zaib; Rehman, Umair; Ding Hooi Ting; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10013367898

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