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Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo
;
Ferreira, Pedro
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MIS quarterly
46
(
2022
)
1
,
pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
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The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
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Marketing strategy selection of referral reward under social network : RRWS, RRMS, or dual strategy?
Gao, Mei
;
Zhao, Meng
;
Qin, Jinlei
- In:
International transactions in operational research : a …
29
(
2022
)
3
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pp. 1970-2001
Persistent link: https://www.econbiz.de/10012795938
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The effect of engagement in online social network on susceptibility to influence
Tussyadiah, Iis P.
;
Kausar, Devi Roza
;
Soesilo, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
2
,
pp. 201-223
Persistent link: https://www.econbiz.de/10011912170
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5
On electronic word-of-mouth diffusion in social networks : curiosity and influence
Fang, Yu-Hui
;
Tang, Kwei
;
Li, Chia-Ying
;
Wu, Chia-Chi
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 360-384
Persistent link: https://www.econbiz.de/10011881842
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6
Social-cultural-psychological perspectives on future word-of-mouth research
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10011891432
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How do viral videos on social media affect purchase intention?
Nguyen Hong Quan
;
Hoang Thi Hong Nga
;
Nguyen Thi Hai Ha
; …
- In:
International journal of business competition and …
8
(
2023
)
3
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pp. 202-222
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Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
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Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
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pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
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When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
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2016
)
1
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pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
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