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Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 13-22
Persistent link: https://www.econbiz.de/10011451922
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2
Exploring users' motivations to participate in viral communication on social media
Tiago, Maria Teresa Borges
;
Tiago, Flávio Borges
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 574-582
Persistent link: https://www.econbiz.de/10012103498
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3
The theory-practice research gains from big data : evidence from hospitality loyalty programs
Rita, Paulo
;
Tiago, Maria Teresa Borges
;
Caetano, Joana
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4486-4501
Persistent link: https://www.econbiz.de/10014430130
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4
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
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5
Is firm-generated content a lost cause?
Santiago, Joanna
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 945-953
Persistent link: https://www.econbiz.de/10013194300
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6
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
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7
To buy or not to buy? : the impulse buying dilemma in livestream shopping
Miranda, Sandra
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 989-1005
Persistent link: https://www.econbiz.de/10014530871
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8
Impact of the rating system on sentiment and tone of voice : a Booking.com and TripAdvisor comparison study
Rita, Paulo
;
Ramos, Ricardo F.
;
Tiago, Maria Teresa Borges
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013255965
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