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Flexible and committed advertising contracts in electronic retailing
Liu, Dengpan; Kumar, Subodha; Mookerjee, Vijay S. - In: Information systems research : ISR 31 (2020) 2, pp. 323-339
Persistent link: https://www.econbiz.de/10012294997
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When ignorance can be bliss : organizational structure and coordination in electronic retailing
Liu, Dengpan; Tan, Yong; Mookerjee, Vijay S. - In: Information systems research : ISR 29 (2018) 1, pp. 70-83
Persistent link: https://www.econbiz.de/10011866149
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Advertising Competition on the Internet: Operational and Strategic Considerations
Liu, Dengpan; Mookerjee, Vijay - In: Production and Operations Management 27 (2018) 5, pp. 884-901
Persistent link: https://www.econbiz.de/10012096105
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Advertising competition on the internet : operational and strategic considerations
Liu, Dengpan; Mookerjee, Vijay S. - In: Production and operations management : the flagship … 27 (2018) 5, pp. 884-901
Persistent link: https://www.econbiz.de/10011969999
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Dilemma of Data Sharing Alliance : When Do Competing Personalizing and Non‐Personalizing Firms Share Data
Ghoshal, Abhijeet; Kumar, Subodha; Mookerjee, Vijay - In: Production and Operations Management 29 (2018) 8, pp. 1918-1936
Persistent link: https://www.econbiz.de/10012096207
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Research in Operations Management and Information Systems Interface
Kumar, Subodha; Mookerjee, Vijay; Shubham, Abhinav - In: Production and Operations Management 27 (2018) 11, pp. 1893-1905
Persistent link: https://www.econbiz.de/10012096209
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When being hot is not cool : monitoring hot lists for information security
Ji, Yonghua; Kumar, Subodha; Mookerjee, Vijay S. - In: Information systems research : ISR 27 (2016) 4, pp. 897-918
Persistent link: https://www.econbiz.de/10011629905
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Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha; Kumar, Subodha; Mookerjee, Vijay S. - In: Operations research 65 (2017) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
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Research in operations management and information systems interface
Kumar, Subodha; Mookerjee, Vijay S.; Shubham, Abhinav - In: Production and operations management : the flagship … 27 (2018) 11, pp. 1893-1905
Persistent link: https://www.econbiz.de/10011969916
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Special issue on operations management and information systems interface
Kumar, Subodha (ed.); Mookerjee, Vijay S. (ed.) - 2018
Persistent link: https://www.econbiz.de/10012164577