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Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal; Smith, Nicholas Pace - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
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An empirical research into IPL's brand doppelgänger using the brand concept mapping technique
Sood, Gaurav; Sharma, J. K. - In: International journal of public sector performance … 14 (2024) 2, pp. 278-291
Persistent link: https://www.econbiz.de/10015072260
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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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What holds ethical consumers to a cosmetics brand : the body shop case
Chun, Rosa - In: Business & society 55 (2016) 4, pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
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Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
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The influence of price and brand on the purchasing intensions of Arab women : an empirical study
Sakkthivel, A. M.; Ahmed, Gouher; Amponsah, Christian Tabi - In: International journal of business innovation and … 28 (2022) 2, pp. 141-161
Persistent link: https://www.econbiz.de/10013253134
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A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
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Impact of short-lived content on brand love and purchase intention of generation Z
Sharma, Ruchika; Nagdev, Kritika - In: International journal of technology marketing : IJTMkt 15 (2021) 4, pp. 399-425
Persistent link: https://www.econbiz.de/10012693544