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34
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31
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1
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
5
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
6
Live streaming commerce from the sellers' perspective : implications for online relationship marketing
Apiradee Wongkitrungrueng
;
Nassim Dehouche
;
Nuttapol Assarut
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 488-518
Persistent link: https://www.econbiz.de/10012249095
Saved in:
7
Online relationship quality : testing an integrative and comprehensive model in the banking industry
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 219-246
Persistent link: https://www.econbiz.de/10011633635
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8
Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
Lo, Fang Yi
;
Campos, Nayara
- In:
Technological forecasting & social change : an …
137
(
2018
),
pp. 10-18
Persistent link: https://www.econbiz.de/10011961935
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9
Internet-based relationship marketing : a Sub-Saharan African perspective
Mahmoud, Mahmoud Abdulai
;
Kastner, Adelaide Naa Amerley
; …
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011820588
Saved in:
10
Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran
;
Ford, John B.
;
Raajpoot, Nusser
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
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