Stadtelmann, Michael; Woratschek, Herbert; Diederich, … - In: International Journal of Pharmaceutical and Healthcare … 13 (2019) 4, pp. 500-515
Purpose: This study aims to deal with actor engagement practices and identifies different roles in actor engagement (AE), using the service-dominant logic (S-D logic) literature and the pivotal concept of value co-creation within the frame of engagement platforms. Design/methodology/approach:...