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Purpose: In this paper, Fantasy Sports (Hereafter FS) is conceptually classified as a concept of gamification for professional sport leagues. From a sporting perspective, FS is often criticized because such online activities may be at the expense of physical activities. Otherwise, gamification...
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Generelle Perspektive des Dienstleistungsmanagements -- Theoretische Aspekte des Dienstleistungsmanagements -- Funktionale Perspektive des Dienstleistungsmanagements -- Institutionelle Perspektive des Dienstleistungsmanagements -- Technologische Perspektive des Dienstleistungsmanagements --...
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Purpose: This study aims to deal with actor engagement practices and identifies different roles in actor engagement (AE), using the service-dominant logic (S-D logic) literature and the pivotal concept of value co-creation within the frame of engagement platforms. Design/methodology/approach:...
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