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Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction
Ren, Shengce; Tsai, Huei-Ting; Eisingerich, Andreas B - In: Journal of business research : JBR 69 (2016) 2, pp. 500-507
Persistent link: https://www.econbiz.de/10011435948
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Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen; Park, C. Whan; Eisingerich, Andreas B; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
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The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas; Foscht, Thomas; Eisingerich, Andreas B - In: Advances in National Brand and Private Label Marketing …, (pp. 115-118). 2022
Persistent link: https://www.econbiz.de/10013281289
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Does educating customers create positive word of mouth?
Sun, Xiaochi; Foscht, Thomas; Eisingerich, Andreas B - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648937
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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Access-based services as substitutes for material possessions : the role of psychological ownership
Fritze, Martin Paul; Marchand, André; Eisingerich, … - In: Journal of service research 23 (2020) 3, pp. 368-385
Persistent link: https://www.econbiz.de/10012265777
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Strong anxiety boosts new product adoption when hope is also strong
Lin, Yu-Ting; MacInnis, Deborah J.; Eisingerich, Andreas B - In: Journal of marketing 84 (2020) 5, pp. 60-78
Persistent link: https://www.econbiz.de/10012271485
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Digital transformation and possession attachment : examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies
Fritze, Martin Paul; Eisingerich, Andreas B; … - In: Electronic commerce research 19 (2019) 2, pp. 311-337
Persistent link: https://www.econbiz.de/10012099646
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Unraveling the customer education paradox : when, and how, should firms educate their customers?
Bell, Simon J.; Auh, Seigyoung; Eisingerich, Andreas B - In: Journal of service research : JSR 20 (2017) 3, pp. 306-321
Persistent link: https://www.econbiz.de/10011736772
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Avatar design of virtual salespeople : mitigation of recommendation conflicts
Lin, Yu-Ting; Doong, Her-Sen; Eisingerich, Andreas B - In: Journal of service research 24 (2021) 1, pp. 141-159
Persistent link: https://www.econbiz.de/10012426782