Kim, Jung-Hwan; Kim, Minjeong; Yoo, Jungmin; Park, Minjung - In: International Journal of Retail & Distribution Management 49 (2020) 3, pp. 421-445
Purpose: The purpose of the study is to investigate how mental imagery evoked from sensory in-store experience influences consumer anticipatory emotion, perceived ownership and decision satisfaction which eventually impact positive consumer responses such as behavioural intent. In this study,...