Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Year of publication: |
2020
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Authors: | Park, Minjung ; Yoo, Jungmin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 52.2020, p. 1-9
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Subject: | Augmented reality | Behavioral intention | Digital marketing | Interactivity | Mental imagery | Mobile retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virtuelle Realität | Virtual reality | Einzelhandel | Retail trade |
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