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This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to...
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This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...
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Anfängen der Marketingforschung in Deutschland einem starken Wandel, der sich mal als echter Paradigmenwechsel, mal aber nur … Customer Relationship Management, Online-Marktforschung, Relevanz der Markenführung und Verkaufsaktionen im Handel auf ihre …
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