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Your ethnic model speaks to the culturally connected : differential effects of model ethnicity in advertisements and the role of cultural self-construal
Hesapci Karaca, Özlem
;
Merdin, Ezgi
;
Gorgulu, Vehbi
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011477202
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Sustainability campaigns and consumer involvement : effects of altruism, locus of control, and long-term orientation
Balanlı, Zeynep
;
Hesapci Karaca, Özlem
-
2018
Persistent link: https://www.econbiz.de/10011773354
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Institutional logics, gender, and advertising within a culture in transition : examining strategies of advertising professionals in Turkey for managing institutional complexity
Coleman, Catherine A.
;
Zayer, Linda Tuncay
;
Hesapci …
- In:
Journal of macromarketing
40
(
2020
)
4
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pp. 510-527
Persistent link: https://www.econbiz.de/10012308737
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Generational differences in omnichannel experience : rising new segment: Gen Z
Baykal, Bilge
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 117-132)
.
2021
Persistent link: https://www.econbiz.de/10012492363
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