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"Oh, happy day!" : examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty

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A systematic review of drivers of sustainable fashion consumption : 25 years of research evolution

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Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input

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Personalizing 3D virtual fashion stores : an action research approach to modularity development

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Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure

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Trust me, trust me not : a nuanced view of influencer marketing on social media

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"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands

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Celebrity endorsements for luxury brands : followers vs. non-followers on social media

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Consumer need for mobile app atmospherics and its relationships to shopper responses

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