The effectiveness of decision rules depends on characteristics of both rules and environments. A theoretical analysis of environments specifies the relative predictive accuracies of the “take-the-bestâ€\x9D heuristic (TTB) and other simple strategies for choices between two outcomes...

Given the difficulties people experience in making trade-offs, what are the consequences of using simple models that avoid trade-offs? We examine choices by such models in environments where "true" preferences are linear and attributes are characterized by binary attributes. A deterministic...

We study gender differences in exiting competitive environments by exploiting the “naturalistic experiment” of a TV game show where participants were self-selected and there were no gender-specific constraints or discrimination. In multiple rounds, contestants answer general knowledge...