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1
Reassessing research on marketing channel strategies in the
internet
era : opportunities, challenges, and responses
Liu, Yi
;
Zhang, Hengyuan
- In:
Journal of contemporary marketing science
5
(
2022
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10013272735
Saved in:
2
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
3
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
4
Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang
;
Pei, Zhi
;
Myers, Chris
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
Saved in:
5
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
6
Multi-Channel-Marketing : Novum oder Phrase?
Hurth, Joachim
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
30
(
2001
)
9
,
pp. 463-469
Persistent link: https://www.econbiz.de/10001605085
Saved in:
7
Digital tools in empirical marketing strategies of global hotel companies
Nozdreva, Raisa B.
;
Churakova, Anna
- In:
Digital strategies in a global market : navigating the …
,
(pp. 213-227)
.
2021
Persistent link: https://www.econbiz.de/10013164200
Saved in:
8
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
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9
Marketing channel attribution modelling : Markov chain analysis
Mehta, Kunal
;
Singhal, Ekta
- In:
International journal of Indian culture and business …
21
(
2020
)
1
,
pp. 63-77
Persistent link: https://www.econbiz.de/10012284771
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10
Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean
;
Ferraro, Carla
;
Campbell, Colin L.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
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