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Dimensions of Consumers’ Adver...
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1
Role of
advertising
and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
Gender contamination in Indian automobile advertisements : male acceptance or alienation?
Sandhu, Namrata
;
Dilpreet Singh
- In:
Paradigm : the journal of Institute of Management Technology
21
(
2017
)
2
,
pp. 139-155
Persistent link: https://www.econbiz.de/10012161028
Saved in:
3
9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh
;
Pandey, Mrinalini
- In:
International journal of revenue management : IJRM
12
(
2021
)
1/2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
Saved in:
4
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
5
How Twitter
advertising
influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
6
Impact of social media
advertising
on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
7
A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
Saved in:
8
Impact of
advertising
intensity on market risk of a firm : a study on the Indian consumer goods sector
Tripathi, Shalini Nath
;
Misra, Dheeraj
;
Siddiqui, Masood
- In:
Global business review
21
(
2020
)
6
,
pp. 1376-1386
Persistent link: https://www.econbiz.de/10012388969
Saved in:
9
An empirical study on determining the effectiveness of social media
advertising
: a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
10
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
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