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A framework for mapping the RFID-enabled process redesign in a simulation model

Karagiannaki, Angeliki; Doukidis, George; Pramatari, … - In: Journal of the Operational Research Society 65 (2014) 11, pp. 1700-1710

Empowered by the possibility to automatically identify unique product instances, the Radio Frequency Identification (RFID) technology is expected to revolutionize the supply chain processes. However, in view of the numerous possible ways that RFID can be implemented within the supply chain, the...

Persistent link: https://www.econbiz.de/10010986956

Shopping missions : an analytical method for the identification of shopper need states

Sarantopoulos, Panagiotis; Theotokis, Aristeidis; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1043-1052

Persistent link: https://www.econbiz.de/10011440110

The impact of brand communities on public and private brand loyalty : a field study in professional sports

Mills, Mark; Oghazi, Pejvak; Hultman, Magnus; … - In: Journal of business research : JBR 144 (2022), pp. 1077-1086

Persistent link: https://www.econbiz.de/10013185078

How downplaying product greenness affects performance evaluations : examining the effects of implicit and explicit green signals in advertising

Usrey, Bryan; Palihawadana, Dayananda; Saridakis, … - In: Journal of advertising 49 (2020) 2, pp. 125-140

Persistent link: https://www.econbiz.de/10012260441

The impact of a complement-based assortment organization on purchases

Sarantopoulos, Panagiotis; Theotokis, Aristeidis; … - In: Journal of marketing research 56 (2019) 3, pp. 459-478

Persistent link: https://www.econbiz.de/10012177566

Self-service technology recovery : the effect of recovery initiation and locus of responsibility

Dao, Hung M.; Theotokis, Aristeidis - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 25-39

Persistent link: https://www.econbiz.de/10012592151

The effect of materialism on participation in collaborative consumption

Graul, Antje R. H.; Theotokis, Aristeidis - In: Understanding collaborative consumption, (pp. 43-53). 2024

Persistent link: https://www.econbiz.de/10014566188

Managerial mindset effects on international marketing strategy adaptation decisions

Papadopoulou, Christina; Theotokis, Aristeidis; … - In: Industrial marketing management : the international … 115 (2023), pp. 266-280

Persistent link: https://www.econbiz.de/10014454911

Consumer‐retailer emotional attachment

Vlachos, Pavlos A.; Theotokis, Aristeidis; Pramatari, … - In: European Journal of Marketing 44 (2010) 9/10, pp. 1478-1499

Purpose – The purpose of the study is to investigate loyalty building and the creation of affectionate bonds in the consumer‐firm dyad. Design/methodology/approach – The study relies on face‐to‐face personal interviews in the context of grocery store retailing. Findings – The results...

Persistent link: https://www.econbiz.de/10014722688