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ECONIS (ZBW)
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1
The effect of social media
communication
on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh
;
Tran Thi Kim Phuong
;
Vo Thi Quynh Nga
; …
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
Saved in:
2
Value co-creation through social media : a multistakeholder,
communication
perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
3
Online posting intention : do the social
communication
and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
4
Taxonomy of Facebook messages in business-to-consumer communications : what really works?
Kwok, Linchi
;
Yu, Bei
- In:
Tourism and hospitality research : the surrey quarterly …
16
(
2016
)
4
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011628837
Saved in:
5
The never-ending story : discursive legitimation in social media dialogue
Glozer, Sarah
;
Caruana, Robert
;
Hibbert, Sally A.
- In:
Organization studies : an international …
40
(
2019
)
5
,
pp. 625-650
Persistent link: https://www.econbiz.de/10012010333
Saved in:
6
Study abroad information in the new media
Teng, Shasha
;
Kok Wei Khong
;
Chong, Alain Yee Loong
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 263-286
Persistent link: https://www.econbiz.de/10011497298
Saved in:
7
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
8
The contemporary film public relations' ecosystem in India : from stars to stories
Ramesh, Aishwarya
;
Jaggi, Ruchi Kher
- In:
International journal of Indian culture and business …
25
(
2022
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10012940083
Saved in:
9
Sustainability and social media
communication
: how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
10
The impact of social media
communication
on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
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