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Storytelling and market research : a practical user guide

John, C. Frederic - 2022

mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding … full audience engagement and buy-in. While demand for storytelling in marketing research reports and presentations has …

Persistent link: https://www.econbiz.de/10012548791

Storytelling and market research : a practical user guide

John, C. Frederic - 2022

Persistent link: https://www.econbiz.de/10013176340

Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative

Waiguny, Martin K. J. (ed.) - ICORIA / Veranstaltung <19., 2021, Bordeaux> - 2023

- Sales promotion posts across different social media -- I want to talk to you -- To Inform or To Persuade. – Wellness among Gen Zs in Western and Eastern Cultures during COVID-19 -- Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes toward Synced...

Persistent link: https://www.econbiz.de/10014248155

Karanga mai ra : stories of Māori women as leaders

Forster, Margaret Edith; Palmer, Farah; Barnett, Shirley - In: Leadership 12 (2016) 3, pp. 324-345

Persistent link: https://www.econbiz.de/10011598899

Institutional memory as storytelling : how networked government remembers

Corbett, Jack; Grube, Dennis; Lovell, Heather; Scott, Rodney - Public Management Research Association - 2020

Persistent link: https://www.econbiz.de/10012549513

A narrative of a visit to the Australian colonies

Backhouse, James - 1843

Persistent link: https://www.econbiz.de/10012367301

The prisoners of Australia : a narrative

Anley, Charlotte - 1841

Persistent link: https://www.econbiz.de/10012335705

Institutional memory as storytelling : how networked government remembers

Corbett, Jack; Grube, Dennis; Lovell, Heather; Scott, … - 2020

policy examples from four sectors (housing, energy, family violence and justice) in three countries (the UK, Australia and … New Zealand), this Element argues that treating the way institutions remember as storytelling is both empirically salient …

Persistent link: https://www.econbiz.de/10013272455

Indigenous research methods to build an uncontested space for marketing insight

Chan, Kaye; Khamis, Susie; Taylor, Maureen; Waller, David - In: International journal of market research 65 (2023) 6, pp. 796-811

Persistent link: https://www.econbiz.de/10014427218

A fine wine instrument : an alternative for segmenting the Australian wine market

Johnson, Trent E.; Bastian, Susan E. P. - In: International journal of wine business research : IJWBR 27 (2015) 3, pp. 182-202

Persistent link: https://www.econbiz.de/10011477402

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