Purpose This study aims to contribute to the discussion on the interplay between music and destination advertising by exploring the roles of music in destination promotional videos (DPVs). Design/methodology/approach Eight focus group discussions on DPVs about Budapest (Hungary) were assessed...

Purpose – The purpose of this paper is to explore how the architectural features of Chinese restaurants and shops influence the urban tourism destination image of Budapest. Design/methodology/approach – Place marketers' strategies highly influence the “brand image” of a city. Based on...