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1
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
2
Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Azer, Jaylan
;
Alexander, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 361-383
Persistent link: https://www.econbiz.de/10012249034
Saved in:
3
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
4
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
5
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
6
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
7
Predicting customer engagement behaviour : the mediating role of hotel functional quality in the Vietnamese hotel industry
Khalifa, Gamal S. A.
;
Nguyen Vu Hieu Trung
;
Md Sazzad …
- In:
International journal of services and operations …
43
(
2022
)
3
,
pp. 312-337
Persistent link: https://www.econbiz.de/10013553294
Saved in:
8
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
9
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
10
Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors
Katagiri, Hideki
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 109-142
Persistent link: https://www.econbiz.de/10012299477
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