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Beyond numbers : an ambiguity-accessibility-applicability framework to explain the attraction effect
He, Sharlene
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 211-232
Persistent link: https://www.econbiz.de/10014314349
Saved in:
2
Customer engagement and organizational performance
Calder, Bobby J.
- In:
Handbook of research on customer engagement
,
(pp. 259-270)
.
2019
Persistent link: https://www.econbiz.de/10013163388
Saved in:
3
Brands : an integrated marketing, finance, and societal perspective
Calder, Bobby J.
-
2020
Persistent link: https://www.econbiz.de/10012421334
Saved in:
4
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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6
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
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7
How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.
;
Isaac, Mathew S.
;
Malthouse, Edward C.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
Saved in:
8
The experimental evaluation of brand strength and brand value
He, Junnan
;
Calder, Bobby J.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 194-202
Persistent link: https://www.econbiz.de/10012271077
Saved in:
9
What makes a good theory practical?
Calder, Bobby J.
;
Tybout, Alice M.
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 116-124
Persistent link: https://www.econbiz.de/10011627997
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10
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
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