//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Understanding effect sizes in...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
28,010
Konsumentenverhalten
27,929
Relationship marketing
4,443
Beziehungsmarketing
4,442
Markenführung
3,995
Brand management
3,994
Markenimage
3,462
Brand image
3,459
Customer satisfaction
2,877
Kundenzufriedenheit
2,877
Social Web
2,709
Social web
2,709
Online retailing
2,569
Online-Handel
2,569
Online-Marketing
2,551
Internet marketing
2,542
Theory
2,335
Theorie
2,325
Dienstleistungsqualität
2,281
Service quality
2,281
Brand
2,066
Markenartikel
2,030
Einzelhandel
1,869
Retail trade
1,864
Werbewirkung
1,730
Advertising effects
1,727
Emotion
1,710
Viral marketing
1,598
Virales Marketing
1,598
Electronic Commerce
1,559
E-commerce
1,534
Scientific method
1,468
Wissenschaftliche Methode
1,465
Experiment
1,462
Advertising
1,437
Werbung
1,415
Firm size
1,350
Betriebsgröße
1,282
Confidence
1,199
Vertrauen
1,195
more ...
less ...
Online availability
All
Undetermined
Free
24,792
Type of publication
All
Article
29,280
Book / Working Paper
3,089
Journal
21
Type of publication (narrower categories)
All
Article in journal
27,476
Aufsatz in Zeitschrift
27,476
Aufsatz im Buch
1,180
Book section
1,180
Arbeitspapier
822
Working Paper
822
Graue Literatur
818
Non-commercial literature
818
Aufsatzsammlung
337
Hochschulschrift
299
Conference paper
287
Konferenzbeitrag
287
Collection of articles of several authors
130
Sammelwerk
130
Lehrbuch
77
Thesis
77
Konferenzschrift
70
Handbook
35
Handbuch
35
Textbook
32
Case study
27
Fallstudie
27
Systematic review
19
Übersichtsarbeit
19
Amtsdruckschrift
15
Government document
15
Festschrift
13
Conference proceedings
9
Bibliografie
7
Nachruf
7
Wörterbuch
4
Collection of articles written by one author
3
Fallstudiensammlung
3
Sammlung
3
Aufgabensammlung
2
Bibliografie enthalten
2
Bibliography included
2
Market information
2
Marktinformation
2
Mehrbändiges Werk
2
more ...
less ...
Language
All
English
30,941
German
806
Undetermined
636
French
3
Russian
3
Spanish
2
Italian
1
Polish
1
more ...
less ...
Author
All
Han, Heesup
83
Mattila, Anna S.
64
Septianto, Felix
56
Dwivedi, Yogesh Kumar
51
Paul, Justin
51
Loureiro, Sandra Maria Correia
46
Thaichon, Park
41
Hollebeek, Linda D.
40
Belk, Russell W.
39
Kim, Jungkeun
38
Phau, Ian
38
Ko, Eunju
34
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
32
Nayga, Rodolfo M.
31
Japutra, Arnold
30
Wu, Luorong
30
Grewal, Dhruv
29
Park, Jungkun
29
Balaji, M. S.
28
Ahn, Jiseon
27
Jang, Soocheong
27
Law, Chun Hung Roberts
27
Prashar, Sanjeev
27
Vrontis, Demetris
27
Dhir, Amandeep
26
Eisend, Martin
26
Line, Nathaniel D.
26
Martínez-López, Francisco J.
26
Rahman, Zillur
26
Gázquez-Abad, Juan Carlos
25
Ko, Yong Jae
25
Kumar, V.
25
Liu, Qing
25
Quach, Sara
25
So, Kevin Kam Fung
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
140
National Bureau of Economic Research
85
Edward Elgar Publishing
64
IGI Global
48
OECD
41
International Energy Agency
30
Springer International Publishing
15
Edward Elgar
14
C.E.P.R. Discussion Papers
10
Organisation for Economic Co-operation and Development
7
Peter Lang GmbH
7
Springer-Verlag GmbH
7
Technische Universität Braunschweig
7
World Bank
7
Information Resources Management Association
6
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
5
NetLibrary, Inc
5
Taylor and Francis
5
Deutscher Dialogmarketing Verband
4
Springer Gabler <Firma>
4
Helmut-Schmidt-Universität
3
Nomos Verlagsgesellschaft
3
Taylor and Francis.
3
World Bank Group
3
City of London (England) / Corporation
2
De Gruyter Oldenbourg
2
Dr. Rainer Hampp <Firma>
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
International Finance Corporation
2
International Post-Keynesian Workshop <7, 2002, Kansas City, Mo.>
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
2
World Marketing Congress <19., 2016, Paris>
2
World Tourism Organization
2
World Trade Organization
2
Academy of Marketing Science
1
Accenture GmbH <Kronberg im Taunus>
1
American Marketing Association
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
1,538
Journal of business research : JBR
1,502
International journal of hospitality management
522
SpringerLink / Bücher
475
International journal of consumer studies
326
Asia Pacific journal of marketing and logistics
281
Psychology & marketing
249
Technological forecasting & social change : an international journal
240
Working paper / National Bureau of Economic Research, Inc.
240
Discussion paper / Centre for Economic Policy Research
233
The journal of product & brand management
231
Tourism management : research, policies, practice
229
Management science : journal of the Institute for Operations Research and the Management Sciences
225
Journal of marketing communications
218
Journal of travel and tourism marketing
216
The journal of brand management : an international journal
202
International journal of advertising : the review of marketing communications
195
International journal of contemporary hospitality management
195
Journal of Islamic marketing
193
Journal of international consumer marketing
193
Journal of retailing
187
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
185
Journal of hospitality marketing & management
166
Discussion papers / CEPR
163
Journal of the Academy of Marketing Science
163
Journal of promotion management : innovations in planning and applied research
160
Journal of marketing management : JMM ; journal of the Academy of Marketing
158
Springer eBook Collection
158
Food policy : economics planning and politics of food and agriculture
157
The international review of retail, distribution and consumer research
155
Journal of strategic marketing
153
Marketing intelligence & planning
152
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
147
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Marketing letters : a journal of research in marketing
144
The journal of services marketing
142
Journal of marketing
141
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
139
Journal of economic behavior & organization : JEBO
135
Journal of internet commerce
133
more ...
less ...
Source
All
ECONIS (ZBW)
31,729
RePEc
633
Other ZBW resources
17
USB Cologne (EcoSocSci)
6
BASE
3
OLC EcoSci
2
Showing
1
-
10
of
32,390
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social religiosity : concept and measurement across divergent cultures
Mathur, Anil
;
Barak, Benny
;
Zhang, Yong
;
Lee, Keun S.
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 717-734
Persistent link: https://www.econbiz.de/10011478833
Saved in:
2
Customer research : time for second thoughts
Sarstedt, Marko
;
Schütz, Tobias
- In:
The marketing review
18
(
2018
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Saved in:
3
Involvement and detachment : the application of figurational sociology methodologies in consumer research and macromarketing
Sinclair, Gary
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10011452312
Saved in:
4
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen
;
Gopaldas, Daiame
;
Scaraboto, Daiane
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Saved in:
5
Is consumer psychology research ready for today's attention economy?
Romaniuk, Jenni
;
Nguyen, Cathy
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 909-916
Persistent link: https://www.econbiz.de/10011753471
Saved in:
6
Beyond explicit measures in marketing research : methods, theoretical models, and applications : editorial
Sajad Rezaei
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012581850
Saved in:
7
Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
Saved in:
8
The implications of research methodologies for hospitality practitioners in an age of consumer and data complexity : editorial
Line, Nathaniel D.
;
Cho, Meehee
;
Hair, Joseph F.
- In:
The Cornell hospitality quarterly
62
(
2021
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10012426005
Saved in:
9
Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
Saved in:
10
Conceptualizing consciousness in consumer research
Williams, Lawrence E.
;
Poehlman, T. Andrew
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 231-251
Persistent link: https://www.econbiz.de/10011738711
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->