Purpose – The purpose of this paper is to shed light on the international market expansion of multinational corporations (MNCs) to the base of the pyramid (BoP). The authors employ the corporate social entrepreneurship (CSE) perspective to reveal how MNCs can enter this market, the key...

Purpose – The purpose of this paper is to analyze how corporations create social and economic value through corporate social entrepreneurial activities. Design/methodology/approach – This paper employs a multiple case study approach. The selected cases cover companies that have a clear...