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Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect

Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97

Persistent link: https://www.econbiz.de/10012106870

Brush, Gregory J. - In: Journal of retailing and consumer services 50 (2019), pp. 351-361

Persistent link: https://www.econbiz.de/10012114177

Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study

Strebinger, Andreas; Guo, Xiaoling; Klauser, Ferdinand; … - In: Journal of business research : JBR 82 (2018), pp. 409-416

Persistent link: https://www.econbiz.de/10011771940

Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion

Xie, Yi; Chen, Ke; Guo, Xiaoling - In: Journal of retailing and consumer services 55 (2020), pp. 1-16

Persistent link: https://www.econbiz.de/10012269049

Consumer purchase intention of intangible cultural heritage products (ICHP) : effects of cultural identity, consumer knowledge and manufacture type

Zhang, Mengxia; Guo, Xixuan; Guo, Xiaoling; Jolibert, Alain - In: Asia Pacific journal of marketing and logistics 35 (2023) 3, pp. 726-744

Persistent link: https://www.econbiz.de/10014285880

"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands

Zhang, Yicong; Guo, Xiaoling - In: Journal of retailing and consumer services 73 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014303117

Application of the stereotype content model in marketing : a three-level review and future research

Guo, Xiaoling; Liu, Hao; Zhang, Yicong - In: Journal of contemporary marketing science 5 (2022) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10013440287

Spirituality, stewardship and consumption : new ways of living in a material world

Hunting, Amabel; Conroy, Denise - In: Social Responsibility Journal 14 (2018) 2, pp. 255-273

Purpose: The purpose of this paper is to explore how spirituality impacts on the consumption choices of consumers who are adopting a sustainable lifestyle. Design/methodology/approach: This is a longitudinal study of urban-based consumers who are actively engaged in living sustainably. To...

Persistent link: https://www.econbiz.de/10012080408

Religion's influence on the financial well‐being of consumers : A conceptual framework and research agenda

Sarofim, Samer; Minton, Elizabeth; Hunting, Amabel; … - In: Journal of Consumer Affairs 54 (2020) 3, pp. 1028-1061

Persistent link: https://www.econbiz.de/10012282857

Social media engagement behavior

Dolan, Rebecca; Conduit, Jodie; Frethey-Bentham, Catherine - In: European Journal of Marketing 53 (2019) 10, pp. 2213-2243

Purpose: Organizations are investing heavily in social media yet have little understanding of the effects of social media content on user engagement. This study aims to determine the distinct effects of informational, entertaining, remunerative and relational content on the passive and active...

Persistent link: https://www.econbiz.de/10012067821