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tourist destinations, compete fiercely to serve as the tourism hub of the region. The aim of this study is to investigate the …
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Purpose – This paper aims to explore consumer perceptions of Internet‐based e‐retailing in a highly concentrated retail market environment. Design/methodology/approach – The present research incorporates market and social factors to examine consumer attitude and behavioral intention to...
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Introduction -- Part One: Technology Application in the Asian Tourism Industry: Concepts and Applications -- Part Two …: Technology Application in the Asian Tourism Industry: Marketing Contexts -- Part Three: Technology Application in the Asian … Tourism Industry: The Purposes of Social Media -- Part Four: Technology Application in the Asian Tourism Industry: Customer …
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The advertising industry in Singapore faces an acutely competitive environment which demands a high level of service from agencies with total quality management (TQM) as the perspective. Mere excellence in creativity with its high focus on product, rather than the market, is no longer...
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