Purpose: Based on the Oktoberfest context and memory-dominant logic (MDL), the purpose of the study included assessing drivers of the perceptions of experience uniqueness; if these drivers and experience uniqueness perceptions transformed in memorable experiences; and if memorable experiences...

With the start of mass tourism in the 1980s, comprehensive concepts were developed not only to optimize these positive effects but also to minimize the negative impacts of tourism on the environment (). Problematic with the development of these concepts is the variety of approaches, each with...

Purpose – This paper aims to outline the innovation process activities described by quick‐service restaurant (QSR) managers and to compare it with an earlier QSR process model and with those used in other food service settings. Design/methodology/approach – Six semi‐structured interviews...

Purpose This study aims to examine the quick service restaurant (QSR) differentiation in the minds of consumers, customers and non-customers and addresses the use of absolute measures. The study integrated competitive context and customer vs non-customer perceptions to better understand...

Purpose – The purpose of this paper is to examine whether managers should have a different approach for the development of very innovative services from that of incremental new services. Design/methodology/approach – This paper is based on a large‐scale survey to examine hotel innovation...