Ahmed, Sadrudin A.; d’Astous, Alain; Champagne, Christian - In: Asia Pacific Journal of Marketing and Logistics 17 (2005) 2, pp. 44-70
This article presents the results of a survey of 202 male Taiwanese consumers. In this study, consumer judgements of two technological products varying in their level of complexity made in highly, moderately, and newly industrialised countries were obtained in a multi‐attribute context. The...