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The content analysis of advergames in Hungary

Hofmeister‐Tóth, Ágnes; Nagy, Peter - In: Qualitative Market Research: An International Journal 14 (2011) 3, pp. 289-303

Purpose – The purpose of this paper is to assess the content of food industry web sites targeting children by advergames with the purpose of granting brand loyalty and trust toward the products of certain companies in Hungary. Design/methodology/approach – Scientific investigation conducted...

Persistent link: https://www.econbiz.de/10014987273

Consumer decision‐making in omnichannel retailing : Literature review and future research agenda

Mishra, Ruchi; Singh, Rajesh Kumar; Koles, Bernadett - In: International Journal of Consumer Studies 45 (2020) 2, pp. 147-174

Persistent link: https://www.econbiz.de/10012409111

The role of brand experience, brand resonance and brand trust in luxury consumption

Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013209656

An introduction to the special issue "virtual reality in marketing" : definition, theory and practice

Boyd, D. Eric; Koles, Bernadett - In: Journal of business research : JBR 100 (2019), pp. 441-444

Persistent link: https://www.econbiz.de/10012023986

Virtual reality and its impact on B2B marketing : a value-in-use perspective

Boyd, D. Eric; Koles, Bernadett - In: Journal of business research : JBR 100 (2019), pp. 590-598

Persistent link: https://www.econbiz.de/10012024019

Compensatory consumption and consumer compromises : a state-of-the-art review

Koles, Bernadett; Wells, Victoria; Tadajewski, Mark - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 96-133

Persistent link: https://www.econbiz.de/10011883328

"All you need is brand love" : a critical review and comprehensive conceptual framework for brand love

Palusuk, Narissara; Koles, Bernadett; Hasan, Md. Rajibul - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 97-129

Persistent link: https://www.econbiz.de/10012178364

Becoming a more attractive supplier by managing references : the case of small and medium-sized enterprises in a digitally enhanced business environment

Tóth, Zsófia; Nieroda, Marzena E.; Koles, Bernadett - In: Industrial marketing management : the international … 84 (2020), pp. 312-327

Persistent link: https://www.econbiz.de/10012162599

The authentic virtual influencer : authenticity manifestations in the metaverse

Koles, Bernadett; Audrezet, Alice; Moulard, Julie Guidry; … - In: Journal of business research : JBR 170 (2024), pp. 1-20

Persistent link: https://www.econbiz.de/10014534995

Theory generation from literature reviews : a methodological guidance

Tsiotsou, Rodoula H.; Koles, Bernadett; Paul, Justin; … - In: International journal of consumer studies 46 (2022) 5, pp. 1505-1516

Persistent link: https://www.econbiz.de/10013411934