Narrow search
Showing 1 - 10 of 7,439
Cover Image
Using films to achieve diversity goals in marketing education
Chang, Dae Ryun - In: Journal of marketing education : JME 42 (2020) 1, pp. 48-58
Persistent link: https://www.econbiz.de/10012216693
Cover Image
Presenting marketing through music : Alpen sind immer wunderschön
Hartmann, Benjamin Julien; Östberg, Jacob - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 15/16, pp. 1796-1809
Persistent link: https://www.econbiz.de/10014234149
Cover Image
COVID-19-related innovations : a study on underlying motivations and inter-organizational collaboration
Greco, Marco; Campagna, Moreno; Cricelli, Livio; … - In: Industrial marketing management : the international … 106 (2022), pp. 58-70
Persistent link: https://www.econbiz.de/10014226227
Cover Image
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Cover Image
Economic crisis and the image of Portugal as a tourist destination: the hospitality perspective
Veiga, Luís - In: Worldwide Hospitality and Tourism Themes 6 (2014) 5, pp. 475-479
Purpose – The purpose of this paper is to analyse the impacts of the economic crisis on the image of Portugal as a … look at the evolution of the touristic market in Portugal prior to the Eurozone debt crisis, and reflects on the main … challenges and possible solutions as they relate to the hospitality industry. Findings – Crisis, tension and austerity measures …
Persistent link: https://www.econbiz.de/10015038203
Cover Image
The Traffic Sign as A Sign: Silent Speech Acts
Nuessel, Frank - In: International Journal of Semiotics and Visual Rhetoric … 1 (2017) 1, pp. 1-10
representation; (3) to discuss visual signs; (4) to use selectively traffic signs (regulatory, warning) to exemplify how these metal …
Persistent link: https://www.econbiz.de/10012048207
Cover Image
The Reincarnation of the Aura: Challenging Originality with Authenticity in Plaster Casts of Lost Sculptures
Bigliardi, Victoria - In: International Journal of Semiotics and Visual Rhetoric … 1 (2017) 1, pp. 72-80
In 1935, Walter Benjamin introduced the aura as the abstract conceptualization of uniqueness, authenticity, and singularity that encompasses an original art object. With the advent of technological reproducibility, Benjamin posits that the aura of an object deteriorates when the original is...
Persistent link: https://www.econbiz.de/10012048214
Cover Image
Conceptual Modeling Meets Domain Ontology Development: A Reconciliation
Storey, Veda C. - In: Journal of Database Management (JDM) 28 (2017) 1, pp. 18-30
Domain ontologies and conceptual models similarly capture and represent concepts from the real world for inclusion in an information system. This paper examines challenges of conceptual modeling and domain ontology development when mapping to high-level ontologies. The intent is to reconcile...
Persistent link: https://www.econbiz.de/10012048937
Cover Image
Party Competition under Private and Public Financing: A Comparison of Institutions
Roemer, John E - In: Advances in Theoretical Economics 6 (2006) 1
computed by simulation for an example. The representation and welfare properties of these four institutions are compared from …
Persistent link: https://www.econbiz.de/10014588997
Cover Image
The Politics of Income Inequality: Redistribution, Turnout and Responsiveness
Polacko, Matthew - In: Statistics, Politics and Policy 13 (2022) 2, pp. 201-218
Abstract Income inequality is viewed as one of the greatest challenges facing democracies today. Democracy is predicated on the ideal of equality, but political inequality occurs when the preferences of some are systematically afforded more weight in the political process than others. This...
Persistent link: https://www.econbiz.de/10014621173