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A study of factors affecting the success of private label brands in Chinese e‐market
Huei‐Chen, Hsu - In: Journal of Technology Management in China 2 (2007) 1, pp. 38-53
is designed to investigate the factors perception mentioned above how to affect consumers' online purchasing PLB …Purpose – The major objective of this study is to explore factors effect in purchasing preferences for foreign brands …
Persistent link: https://www.econbiz.de/10014908118
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The effect of perceived product characteristics on private brand purchases
Kwon, Kyoung‐Nan; Lee, Mi‐Hee; Jin Kwon, Yoo - In: Journal of Consumer Marketing 25 (2008) 2, pp. 105-114
should be designed to reduce the level of product involvement and switching cost, and to increase consumer perception of …
Persistent link: https://www.econbiz.de/10014848648
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The influence of core‐brand attitude and consumer perception on purchase intention towards extended product
Wu, Shwu‐Ing; Lo, Chen‐Lien - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 1, pp. 174-194
perception fit”, have been included in studying their influence on consumer purchase intention towards extended products. Of the … questionnaire surveys distributed to PC users in Taiwan, 667 valid samples were returned. Structural equation modeling (SEM) was … used to establish the relationship model. Findings – The results indicate that consumers in Taiwan show a relatively high …
Persistent link: https://www.econbiz.de/10014674665
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The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Tai...
Lin, Long‐Yi; Chen, Chun‐Shuo - In: Journal of Consumer Marketing 23 (2006) 5, pp. 248-265
and product involvement on consumer purchase decision. Design/methodology/approach – Taiwan, China and the USA were the …
Persistent link: https://www.econbiz.de/10014848539
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Perceived Value: A Dimension of the Consumer Risk Construct
Dodds, William B. - In: American Journal of Business 11 (1996) 1, pp. 15-22
This paper examines the effects of price and brand information on consumer risk in making purchase decisions. The introduction of non‐monetary risk reinvigorates a promising research stream that has investigated the relationship of market cues and buying behavior. Research results strongly...
Persistent link: https://www.econbiz.de/10014668123
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Perceived Value: A Dimension of the Consumer Risk Construct
Dodds, William B. - In: American Journal of Business 11 (1996) 1, pp. 1-8
This paper examines the effects of price and brand information on consumer risk in making purchase decisions. The introduction of non-monetary risk reinvigorates a promising research stream that has investigated the relationship of market cues and buying behavior. The research results strongly...
Persistent link: https://www.econbiz.de/10010583960
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Uncertainty and risk: purchase intentions of new and expectant adopting parents
Way, Danielle; Jeanine Meyers, Yuvay - In: Young Consumers 14 (2013) 1, pp. 79-88
Purpose – The consumer culture for expectant parents has changed considerably over the past few decades. Culturally, society places a great deal of emphasis and attention on traditional families and often neglects to recognize non‐traditional families. Although previous consumer literature...
Persistent link: https://www.econbiz.de/10015044326
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Extrinsic cues and perceived risk: the influence of consumption situation
Aqueveque, Claudio - In: Journal of Consumer Marketing 23 (2006) 5, pp. 237-247
Purpose – This paper aims to investigate the influence of consumption situation on the use of extrinsic cues, such as price and expert opinion, in the assessment of different types of risk associated to purchase decisions. Design/methodology/approach – An experimental design was conducted in...
Persistent link: https://www.econbiz.de/10014848538
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Consumers' perceptions on complexity and prospects of ethical luxury : qualitative insights from Taiwan
Karatzas, Stelios; Kapoulas, Alexandros; Priporas, … - In: Australasian marketing journal 27 (2019) 4, pp. 224-232
Persistent link: https://www.econbiz.de/10012153379
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Price, brand cues, and banking customer value
Chen, Tser‐yieth; Chang, Pao‐Long; Chang, Hong‐Sheng - In: International Journal of Bank Marketing 23 (2005) 3, pp. 273-291
on Taiwan. Design/methodology/approach – Samples were collected using a questionnaire which assessed the quality of our … risk. Research limitations/implications – For future research, how other external cues may influence perception of quality …
Persistent link: https://www.econbiz.de/10014759845