The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan
Year of publication: |
2006
|
---|---|
Authors: | Lin, Long‐Yi ; Chen, Chun‐Shuo |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 23.2006, 5, p. 248-265
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Country of origin | Consumer behaviour | Purchasing | Insurance | Catering industry | Taiwan |
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