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"Marketing theory and applications" : ... AMA Winter Educators' Conference

1990

Persistent link: https://www.econbiz.de/10000412095

"Marketing theory and applications" ; 1997=Vol. 8

LeClair, Debbie Thorne (contributor); … - 1997

Persistent link: https://www.econbiz.de/10000680695

"Marketing theory and applications" ; 1998=Vol. 9

Grewal, Dhruv (contributor); Pechmann, Connie (contributor) - 1998

Persistent link: https://www.econbiz.de/10000680701

Handbook of research in international marketing

Jain, Subhash C. (contributor) - State of the Art of Research in International Marketing … - 2003

Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers...

Persistent link: https://www.econbiz.de/10011851899

"Marketing theory and applications" ; 2003=Vol. 14

Henderson, Geraldine Rosa (contributor); … - 2003

Persistent link: https://www.econbiz.de/10001752829

Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020

Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020

Persistent link: https://www.econbiz.de/10012486210

Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021

AMA Summer Academic Conference <2021, Online>; American … - 2021

Persistent link: https://www.econbiz.de/10012880695