Introduction -- The quest for star performers -- Creating a positive performance environment -- Rethinking management communications -- Using motivational communication techniques -- Tackling the feelings that drive performance -- Providing challenging opportunities -- Using feedback to motivate...

Managers have a tough job. By definition, they must accomplishtheir goals and do their work through the work of others. The oldsaying that ''If you want something done right, do it yourself'' hasa ring of truth to it, because it is usually harder to get employees todo a challenging job well than...

Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or...