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Advertising Research Foundation report
Institute of Practitioners in Advertising
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Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
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Internationaler Kongreß über Werbung als Forschungsgebiet und Lehrfach der Hochschulen <1966, Köln>
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London Press Exchange Limited
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Marketing Conference of the National Industrial Conference Board
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Seminar on the Business of Advertising <1978, Barcelona>
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ARF analysis of Selective and mass markets and the media reaching them, 1964
1965
Persistent link: https://www.econbiz.de/10003030976
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The intelligent man's guide to sales measures of advertising
Mayer, Martin
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1965
Persistent link: https://www.econbiz.de/10002446559
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