Legislators are considering raising catastrophic (CAT 50% coverage) crop insurance premiums. However, estimates of a two-stage coverage-choice and participation model using county-level data from California grape growers show that the demand for CAT insurance is price-elastic, therefore, premium...

This study applies a latent class estimation technique to a panel of A.C. Nielsen fruit-consuming households to define price, advertising, and promotion responsiveness segments. Ex post analysis of these segments finds significant demographic differences among them, suggesting that...

This study focused on the attributes singles aged 25 to 39 want in stores. Young single without children were mailed a survey about their supermarket attribute preferences and shopping and eating habits. Most of their preferences were similar to national averages. However, some common...

A survey of consumers established willingness to pay for natural pork products. Probit estimation was used to define targetable market segments for ham and pork chops. High-income, frequent pork consumers, and those most concerned about the use of growth hormones and antibiotics, are most likely...

This paper explores the welfare changes as a result of changes in prices and quantities of Colorado labeled apples relative to domestically produced apples, using equilibrium displacement model with two-regions: Colorado State and the rest of the United States. The results showed that in the...