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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016
Persistent link: https://www.econbiz.de/10011528126
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880695
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The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J. (ed.); Baker, Stacey Menzel (ed.);  … - AMA Winter Academic Conference <2021, Online>; American … - 2021
Persistent link: https://www.econbiz.de/10012880704
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Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana - AMA Summer Academic Conference <2019, Chicago, Ill.>; … - 2019
Persistent link: https://www.econbiz.de/10012486208
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Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282359
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Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282366
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Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey (ed.); Mehta, Ravi (ed.);  … - AMA Summer Academic Conference <2022, Online>; AMA …; … - 2022
Persistent link: https://www.econbiz.de/10014282368
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Cause for concern : results-oriented cause marketing
Adler, Stephen M. - 2006
Persistent link: https://www.econbiz.de/10003310931
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EU institutional framework and euro zone crisis
Sifakis-Kapetanakis, Catherine - HAL - 2011
This paper explores the impact of Europe's existing institutional framework on the degree of macroeconomic disparity in the Eurozone. It draws son analysis of the costs of this framework as well as of the benefits of European economic and monetary unification. It also highlights how these costs...
Persistent link: https://www.econbiz.de/10010820641