Narrow search
Showing 1 - 10 of 142
Cover Image
Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
Cover Image
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe - 2000
into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today …
Persistent link: https://www.econbiz.de/10011479614
Cover Image
Marketing strategies for a tough environment
LaPlaca, Peter L. (contributor) - 1980
Persistent link: https://www.econbiz.de/10001477616
Cover Image
Marketing and the new science of planning
King, Robert L. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000674896
Cover Image
1987 AMA educators' proceedings
Douglas, Susan P. (contributor) - American Marketing Association - 1987
Persistent link: https://www.econbiz.de/10001548914
Cover Image
1986 AMA educators' proceedings
Shimp, Terence A. (contributor) - American Marketing Association - 1986
Persistent link: https://www.econbiz.de/10001548937
Cover Image
1985 AMA educators' proceedings
Lusch, Robert F. (contributor) - American Marketing Association - 1985
Persistent link: https://www.econbiz.de/10001548945
Cover Image
1984 AMA educators' proceedings
Belk, Russell W. (contributor) - American Marketing Association - 1984
Persistent link: https://www.econbiz.de/10001548951
Cover Image
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001752829
Cover Image
1983 AMA educators' proceedings
Murphy, Patrick E. (contributor) - American Marketing Association - 1983
Persistent link: https://www.econbiz.de/10001477602