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~institution:"American Marketing Association"
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Marketing management
58
Marketingmanagement
58
Marketing
36
Marketingtheorie
28
Consumer behaviour
26
Konsumentenverhalten
26
Marketing theory
26
Theorie
24
Theory
24
Marktforschung
19
Market research
17
USA
17
United States
17
Internationales Marketing
13
Beziehungsmarketing
10
International marketing
10
Relationship marketing
10
Verkauf
10
Selling
9
Internet marketing
8
Online-Marketing
8
Welt
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World
6
Corporate Social Responsibility
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Corporate social responsibility
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Absatz
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Brand management
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Markenführung
4
Werbung
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Advertising
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Market mechanism
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Marktmechanismus
3
Verbraucher
3
Vereinigte Staaten
3
Absatzplanung
2
Dienstleistungsmarketing
2
International market entry
2
Internationaler Markteintritt
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Internet
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2
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71
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4
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Konferenzschrift
46
Collection of articles of several authors
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Sammelwerk
29
Conference proceedings
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Graue Literatur
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Non-commercial literature
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Elektronischer Datenträger
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Lehrbuch
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English
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Brown, Tom
2
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2
LeClair, Debbie Thorne
2
Shimp, Terence A.
2
Alderson, Wroe
1
Allen, Chris T.
1
Alvarez Mourey, James
1
Andreasen, Alan R.
1
Arnold, Todd J.
1
Baker, George L.
1
Baker, Stacey Menzel
1
Balazs, Anne L.
1
Bartels, Robert D. W.
1
Beckwith, Neil
1
Belk, Russell W.
1
Bitner, Mary Jo
1
Blair, Edward
1
Blanchard, Simon
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1
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Brown, James R.
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Büschken, Joachim
1
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1
Childers, Terry L.
1
Cox, Reavis
1
Cron, William L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Czinkota, Michael R.
1
Douglas, Susan P.
1
Epp, Amber M.
1
Evans, Kenneth R.
1
Ferber, Robert
1
Ferrell, Odies C.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
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1
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American Marketing Association
National Bureau of Economic Research
7,071
Edward Elgar Publishing
415
Springer Fachmedien Wiesbaden
326
Ekonomiska forskningsinstitutet <Stockholm>
285
Center for Economic Research <Tilburg>
279
OECD
276
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
256
European University Institute / Department of Economics
248
IGI Global
229
Forschungsinstitut zur Zukunft der Arbeit
165
World Bank
158
Institut für Weltwirtschaft
141
International Monetary Fund
137
Internationaler Währungsfonds / Research Department
136
Centre for Economic Policy Research
134
Umeå universitet
127
Foerder Institute for Economic Research <Tēl-Āvîv>
126
Universitat Pompeu Fabra / Departament d'Economia i Empresa
107
University of Exeter / Department of Economics
105
Social Systems Research Institute
102
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
102
Springer-Verlag GmbH
96
Australian National University / Faculty of Economics and Commerce
84
De Gruyter Oldenbourg
83
Deutsche Forschungsgemeinschaft
79
Universitetet i Oslo / Økonomisk institutt
79
Massachusetts Institute of Technology / Department of Economics
78
Columbia University / Department of Economics
76
Federal Reserve System / Board of Governors
76
Robert Schuman Centre for Advanced Studies
76
Erasmus Research Institute of Management
73
European University Institute / Department of Law
73
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
73
University of Warwick / Department of Economics
73
Instituto Valenciano de Investigaciones Económicas
72
Centre for Analytical Finance <Århus>
70
Deutschland / Bundeswehr / Universität Hamburg
70
INSEAD
70
Ludwig-Maximilians-Universität München / Volkswirtschaftliche Fakultät
69
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Series / American Marketing Association
11
Marketing theory and applications
8
Proceedings series / American Marketing Association
8
AMA educators' proceedings
6
... AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA proceedings series
1
Combined proceedings (Spring Conference + Fall Conference)
1
EBSCOhost eBook Collection
1
Educators' conference proceedings
1
Fall Conference / Abstracts of papers
1
Fall conference / Proceedings
1
Marketing knowledge series
1
Proceedings of the ... AMA annual marketing conference
1
Proceedings of the ... National Conference of the American Marketing Association
1
Proceedings series
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ECONIS (ZBW)
72
USB Cologne (EcoSocSci)
2
OLC EcoSci
1
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1
"Marketing
theory
and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
2
"Marketing
theory
and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
3
"Marketing
theory
and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
4
"Marketing
theory
and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
5
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
7
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
8
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
9
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
10
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
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