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~institution:"American Marketing Association"
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Marketing
18
Kongress
6
Dienstleistung
5
Aufsatzsammlung
4
Dienstleistungsbetrieb
3
Dienstleistungssektor
3
Market research
3
Marktforschung
3
Zeitschrift
3
Marketing management
2
Marketingforschung
2
Marketingmanagement
2
Verkauf
2
08.02.1981
1
Absatz
1
Austin <Tex., 1998>
1
Brand
1
Brand image
1
Brand management
1
Dienstleistungsmarketing
1
Einzelhandel
1
Elderly people
1
Electronic Commerce
1
Gruppeninterview
1
Hilton Head Island <SC, 1996>
1
Internationales Marketing
1
Kreativität
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketingpolitik
1
Marketingtheorie
1
Marktkommunikation
1
Multidimensionale Skalierung
1
Nachschlagewerk
1
Online-Publikation
1
Orlando <Fla., 1981>
1
Produktmarketing
1
Saint Petersburg <1999>
1
San Francisco <Calif., 1985>
1
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Book / Working Paper
20
Journal
5
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Konferenzschrift
10
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Enzyklopädie
1
Graue Literatur
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Nachschlagewerk
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English
20
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Berry, Leonard L.
2
Adler, Lee
1
Anderson, Paul F.
1
Balazs, Anne L.
1
Bennett, Peter D.
1
Blair, Edward
1
Bloch, Thomas M.
1
Bruner, Gordon C.
1
Donnelly, James H.
1
Donnelly, James Howard
1
Edmunds, Holly
1
Forrest, Edward
1
George, William R.
1
Grewal, Dhruv
1
Heilbrunn, Jeffrey
1
Hensel, Paul J.
1
James, Karen E.
1
LeClair, Debbie Thorne
1
Marconi, Joe
1
Mayer, Charles S.
1
Menon, Anil
1
Schewe, Charles D.
1
Sherry, John F.
1
Shostack, G. Lynn
1
Upah, Gregory D.
1
Venkatesan, Meenakshisunder
1
Workman, John P.
1
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Institution
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American Marketing Association
Springer Fachmedien Wiesbaden
528
OECD
106
Verlag Dr. Kovač
88
Edward Elgar Publishing
70
Organisation for Economic Co-operation and Development
66
Devlet İstatistik Enstitüsü
56
Haufe-Lexware GmbH & Co. KG
54
Hanns-Seidel-Stiftung
51
Europäische Kommission
50
Springer Gabler <Firma>
45
Institut der Deutschen Wirtschaft Köln
44
National Bureau of Economic Research
44
Deutsches Institut für Wirtschaftsforschung
41
Deutschland <Bundesrepublik> / Statistisches Bundesamt
40
Springer-Verlag GmbH
39
Verlag Franz Vahlen
36
Gesellschaft zur Erforschung des Markenwesens
35
Bertelsmann-Stiftung
34
Europäische Kommission / Statistisches Amt
34
RWTH Aachen
31
Seminar für Handwerkswesen an der Universität Göttingen
27
Verband der Automobilindustrie
27
Verband der Bauindustrie für Niedersachsen
27
W. Kohlhammer GmbH
27
NetLibrary, Inc
25
Bundesinstitut für Berufsbildung <Berlin; Bonn>
24
De Gruyter Oldenbourg
24
European Society for Opinion and Marketing Research
24
Friedrich-Schiller-Universität Jena
24
International Labour Office
24
Nomos Verlagsgesellschaft
24
IGI Global
23
Sozialwissenschaftliche Forschung und Praxis für Frauen e.V.
23
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
23
UVK Verlagsgesellschaft mbH
22
Wiley-VCH
22
Deutschland / Statistisches Bundesamt
21
Springer International Publishing
21
Duncker & Humblot
20
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Published in...
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Marketing theory and applications
5
Proceedings series / American Marketing Association
2
EBSCOhost eBook Collection
1
Source
All
USB Cologne (EcoSocSci)
16
ECONIS (ZBW)
9
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1
ServiceScapes : the concept of place in contemporary markets
Sherry, John F.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004367273
Saved in:
2
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
3
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
Saved in:
4
Journal of marketing research : JMR
American Marketing Association
-
1964-: Thousand Oaks, CA : SAGE Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10000356868
Saved in:
5
The focus group research handbook
Edmunds, Holly
-
1999
Persistent link: https://www.econbiz.de/10000664238
Saved in:
6
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow
Persistent link: https://www.econbiz.de/10011479614
Saved in:
7
Journal of marketing research
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10001637233
Saved in:
8
Journal of marketing
American Marketing Association
-
Chicago, Ill. : Publications Group of the American …
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10004138782
Saved in:
9
Readings in managing the marketing research function
Adler, Lee
(
contributor
);
Mayer, Charles S.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004491616
Saved in:
10
1998 AMA Winter Educators' Conference
Grewal, Dhruv
(
contributor
)
-
Winter Educators' Conference <1998, Austin, Tex.>
-
1998
Persistent link: https://www.econbiz.de/10004594725
Saved in:
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