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~institution:"American Marketing Association"
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Marketing
21
Kongress
16
Dienstleistung
3
Market research
3
Marktforschung
3
Zeitschrift
3
Dienstleistungsbetrieb
2
Internationales Marketing
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2
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2
Marketingforschung
2
Marketingmanagement
2
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2
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2
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1
Austin <Tex., 1998>
1
Brand
1
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1
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1
Cambridge <Mass., 1976>
1
Dienstleistungssektor
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Einzelhandel
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Elderly people
1
Electronic Commerce
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Markenimage
1
Marketingpolitik
1
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1
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Orlando <Fla., 1981>
1
Paris <1981>
1
Phoenix <Ariz., 1980>
1
Phoenix <Ariz., 1985>
1
Produktmarketing
1
Saint Petersburg <1999>
1
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1
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1
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1
Bennett, Peter D.
1
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1
Blair, Edward
1
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1
Bush, Ronald F.
1
Donnelly, James Howard
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1
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1
Grewal, Dhruv
1
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1
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James, Karen E.
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1
Schewe, Charles D.
1
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1
Sherry, John F.
1
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1
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1
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American Marketing Association
Springer Fachmedien Wiesbaden
465
Organisation for Economic Co-operation and Development
140
Deutsche Verkehrswissenschaftliche Gesellschaft
125
OECD
110
Nuclear Energy Agency
84
Evangelische Akademie Loccum
82
Hochschulrektorenkonferenz
76
Verlag Dr. Kovač
74
Economic Research Centre
65
European Conference of Ministers of Transport
64
Evangelische Akademie <Loccum>
57
European Society for Opinion and Marketing Research
54
Friedrich-Ebert-Stiftung
51
Haufe-Lexware GmbH & Co. KG
50
Gesellschaft Entwicklung, Konstruktion, Vertrieb
47
Weltbank
47
Institut der Deutschen Wirtschaft Köln
44
International Union of Pure and Applied Chemistry
44
Deutschland / Statistisches Bundesamt
40
Springer Gabler <Firma>
40
Gesellschaft Fördertechnik, Materialfluss und Logistik
39
Gesellschaft für Informatik
38
International Energy Agency
38
Hanns-Martin-Schleyer-Stiftung
37
National Bureau of Economic Research
37
Agrarsoziale Gesellschaft
36
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
33
Fraunhofer-Institut für Arbeitswirtschaft und Organisation <Stuttgart>
32
International Federation for Information Processing
32
Deutscher Städtetag
31
Edward Elgar Publishing
30
Forschungsinstitut für Öffentliche Verwaltung
30
Kuratorium der Deutschen Wirtschaft für Berufsbildung
30
Ludwig-Erhard-Stiftung
30
International Economic Association
29
European Centre for the Development of Vocational Training
26
Bergedorfer Gesprächskreis
25
De Gruyter Oldenbourg
25
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Marketing theory and applications
6
EBSCOhost eBook Collection
1
Series / American Marketing Association
1
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USB Cologne (EcoSocSci)
23
ECONIS (ZBW)
7
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1
1998 AMA Winter Educators' Conference
Grewal, Dhruv
(
contributor
)
-
Winter Educators' Conference <1998, Austin, Tex.>
-
1998
Persistent link: https://www.econbiz.de/10004594725
Saved in:
2
1996 AMA Winter Educators' Conference
Blair, Edward
(
contributor
)
-
Winter Educators' Conference <1996, Hilton Head Island, SC>
-
1996
Persistent link: https://www.econbiz.de/10004789601
Saved in:
3
1999 AMA Winter Educators' Conference
Menon, Anil
(
contributor
)
-
Winter Educators' Conference <1999, St. Petersburg, Fla.>
-
1999
Persistent link: https://www.econbiz.de/10004570146
Saved in:
4
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
5
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
Saved in:
6
Journal of marketing research : JMR
American Marketing Association
-
1964-: Thousand Oaks, CA : SAGE Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10000356868
Saved in:
7
The focus group research handbook
Edmunds, Holly
-
1999
Persistent link: https://www.econbiz.de/10000664238
Saved in:
8
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow
Persistent link: https://www.econbiz.de/10011479614
Saved in:
9
Journal of marketing research
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10001637233
Saved in:
10
Journal of marketing
American Marketing Association
-
Chicago, Ill. : Publications Group of the American …
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10004138782
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