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Marketing management
58
Marketingmanagement
58
Marketing
45
Marketingtheorie
27
Consumer behaviour
26
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26
Marketing theory
26
Marktforschung
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10
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Absatz
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1
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1
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1
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American Marketing Association
Springer Fachmedien Wiesbaden
493
International Labour Organization (ILO), United Nations
379
OECD
118
Verlag Dr. Kovač
79
Haufe-Lexware GmbH & Co. KG
54
National Bureau of Economic Research
50
IGI Global
43
Springer Gabler <Firma>
41
Europäische Kommission
38
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
34
Edward Elgar Publishing
30
Books on Demand GmbH <Norderstedt>
29
Springer-Verlag GmbH
29
European Society for Opinion and Marketing Research
27
RWTH Aachen
27
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
26
Fördergesellschaft Marketing an der Universität Augsburg
26
De Gruyter Oldenbourg
24
W. Kohlhammer GmbH
24
Wiley-VCH
24
Organisation for Economic Co-operation and Development
23
Springer International Publishing
21
UVK Verlagsgesellschaft mbH
21
Uni-Taschenbücher GmbH
20
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
19
Bundesstelle für Außenhandelsinformation <Köln>
18
Duncker & Humblot
18
Deutscher Dialogmarketing Verband
17
Nomos Verlagsgesellschaft
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Erich-Schmidt-Verlag <Berlin>
16
Friedrich-Schiller-Universität Jena
16
London School of Economics and Political Science
16
Technische Universität Braunschweig
15
UNCTAD
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
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Marketing theory and applications
12
Series / American Marketing Association
10
Proceedings series / American Marketing Association
7
AMA educators' proceedings
6
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2
... AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA proceedings series
1
Combined proceedings (Spring Conference + Fall Conference)
1
EBSCOhost eBook Collection
1
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1
Marketing knowledge series
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ECONIS (ZBW)
64
USB Cologne (EcoSocSci)
10
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1
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
2
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow
Persistent link: https://www.econbiz.de/10011479614
Saved in:
3
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
Saved in:
4
Journal of marketing research : JMR
American Marketing Association
-
1964-: Thousand Oaks, CA : SAGE Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10000356868
Saved in:
5
The focus group research handbook
Edmunds, Holly
-
1999
Persistent link: https://www.econbiz.de/10000664238
Saved in:
6
Journal of marketing research
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10001637233
Saved in:
7
Journal of marketing
American Marketing Association
-
Chicago, Ill. : Publications Group of the American …
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10004138782
Saved in:
8
Readings in managing the marketing research function
Adler, Lee
(
contributor
);
Mayer, Charles S.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004491616
Saved in:
9
1998 AMA Winter Educators' Conference
Grewal, Dhruv
(
contributor
)
-
Winter Educators' Conference <1998, Austin, Tex.>
-
1998
Persistent link: https://www.econbiz.de/10004594725
Saved in:
10
ServiceScapes : the concept of place in contemporary markets
Sherry, John F.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004367273
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