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Marketing
10
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3
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3
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3
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2
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2
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2
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American Marketing Association
Springer Fachmedien Wiesbaden
1,010
Verlag Dr. Kovač
192
Springer-Verlag GmbH
144
Verlag Franz Vahlen
136
Edward Elgar Publishing
134
Haufe-Lexware GmbH & Co. KG
123
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
114
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76
OECD
74
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73
W. Kohlhammer GmbH
69
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64
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64
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55
Campus Verlag
51
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51
Erich-Schmidt-Verlag <Berlin>
47
Springer International Publishing
46
Uni-Taschenbücher GmbH
42
Friedrich-Schiller-Universität Jena
39
Gesellschaft zur Erforschung des Markenwesens
36
Technische Universität Dresden
30
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26
Peter Lang GmbH
25
Books on Demand GmbH <Norderstedt>
23
Duncker & Humblot
23
Institute of Leadership and Management <London>
22
Harvard Graduate School of Business Administration
21
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21
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20
Logos Verlag Berlin
19
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19
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IGI Global
18
Deutscher Dialogmarketing Verband
17
Murmann Publishers GmbH
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Bundesstelle für Außenhandelsinformation <Köln>
16
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Marketing theory and applications
5
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USB Cologne (EcoSocSci)
10
ECONIS (ZBW)
7
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Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
2
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
Saved in:
3
Journal of marketing research : JMR
American Marketing Association
-
1964-: Thousand Oaks, CA : SAGE Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10000356868
Saved in:
4
The focus group research handbook
Edmunds, Holly
-
1999
Persistent link: https://www.econbiz.de/10000664238
Saved in:
5
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow
Persistent link: https://www.econbiz.de/10011479614
Saved in:
6
Journal of marketing research
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10001637233
Saved in:
7
Journal of marketing
American Marketing Association
-
Chicago, Ill. : Publications Group of the American …
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10004138782
Saved in:
8
Readings in managing the marketing research function
Adler, Lee
(
contributor
);
Mayer, Charles S.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004491616
Saved in:
9
1998 AMA Winter Educators' Conference
Grewal, Dhruv
(
contributor
)
-
Winter Educators' Conference <1998, Austin, Tex.>
-
1998
Persistent link: https://www.econbiz.de/10004594725
Saved in:
10
ServiceScapes : the concept of place in contemporary markets
Sherry, John F.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004367273
Saved in:
1
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