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Consumer behaviour
34
Konsumentenverhalten
34
Marketing management
26
Marketingmanagement
26
Marketing
25
Marktforschung
12
Market research
11
Marketing theory
11
Marketingtheorie
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9
Online-Marketing
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Sozialer Wandel
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Öko-Marketing
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Konferenzschrift
31
Collection of articles of several authors
9
Sammelwerk
9
Conference proceedings
6
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English
37
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1
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Blanchard, Simon
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Mallapragada, Girish
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Bohl, Don Lee
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
EIGHMEY, JOHN
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Laran, Juliano
1
Lichtenthal, David
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Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Malter, Alan J.
1
Mitchell, Andrew A.
1
Moorman, Christine
1
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American Marketing Association
National Bureau of Economic Research
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OECD
595
World Bank
203
Springer Fachmedien Wiesbaden
195
World Bank Group
194
Österreichisches Institut für Wirtschaftsforschung
151
Internationaler Währungsfonds
146
World Tourism Organization
142
International Monetary Fund
135
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
121
International Monetary Fund (IMF)
105
European Foundation for the Improvement of Living and Working Conditions
90
Europäische Kommission / Gemeinsame Forschungsstelle
83
Europäische Kommission
75
Inter-American Development Bank
72
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
69
Institut für Weltwirtschaft
64
Weltbank
53
Edward Elgar Publishing
50
Bertelsmann Stiftung
48
Rheinisch-Westfälisches Institut für Wirtschaftsforschung
46
Zentrum für Europäische Wirtschaftsforschung
45
International Food Policy Research Institute (IFPRI)
44
World Trade Organization
43
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42
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42
Verlag Dr. Kovač
42
Deutsches Institut für Wirtschaftsforschung
39
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
39
Friedrich-Schiller-Universität Jena
38
Organisation for Economic Co-operation and Development
38
Institute for Prospective Technological Studies (IPTS), Joint Research Centre
37
European Association of Agricultural Economists - EAAE
36
Fraunhofer-Institut für System- und Innovationsforschung
36
International Energy Agency
35
Schweiz / Staatssekretariat für Wirtschaft
35
Europäische Kommission / Generaldirektion Beschäftigung, Soziales und Integration / Directorate Social Rights and Inclusion / Unit Disability and Inclusion
33
IGI Global
33
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
31
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA briefings & surveys
1
AMA educators proceedings
1
AMA proceedings series
1
Source
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ECONIS (ZBW)
37
USB Cologne (EcoSocSci)
1
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1
Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549258
Saved in:
2
Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549276
Saved in:
3
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
4
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
5
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
6
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
7
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
8
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
9
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
Saved in:
10
1984 AMA educators' proceedings
Belk, Russell W.
(
contributor
)
-
American Marketing Association
-
1984
Persistent link: https://www.econbiz.de/10001548951
Saved in:
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