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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon (ed.); Epp, Amber M. (ed.);  … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020
Persistent link: https://www.econbiz.de/10012549257
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The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe - 2000
into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today …
Persistent link: https://www.econbiz.de/10011479614
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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon (ed.); Epp, Amber M. (ed.);  … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020
Persistent link: https://www.econbiz.de/10012549258
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Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon (ed.); Epp, Amber M. (ed.);  … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020
Persistent link: https://www.econbiz.de/10012549276
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Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob (ed.); Laran, Juliano (ed.);  … - Winter Marketing Academic Conference <2018, New …; … - 2018
Persistent link: https://www.econbiz.de/10011900987
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita (ed.); Lisjak, Monika (ed.) - AMA Winter Academic Conference <2023, Online>; AMA …; … - 2023
Persistent link: https://www.econbiz.de/10014285539
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Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita (ed.); Lisjak, Monika (ed.) - AMA Winter Academic Conference <2023, Online>; AMA …; … - 2023
Persistent link: https://www.econbiz.de/10014285548
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>; … - 2023
Persistent link: https://www.econbiz.de/10014444517
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Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita (ed.); Lisjak, Monika (ed.) - AMA Winter Academic Conference <2023, Online>; AMA …; … - 2023
Persistent link: https://www.econbiz.de/10014286558