Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Identifying and improving cust...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
34
Konsumentenverhalten
34
Marketing management
32
Marketingmanagement
32
Marketing
24
Marketingtheorie
16
Marketing theory
15
Internationales Marketing
13
Marktforschung
13
Market research
12
Beziehungsmarketing
10
International marketing
10
Relationship marketing
10
USA
10
United States
10
Internet marketing
9
Online-Marketing
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Verkauf
8
Selling
7
Welt
7
World
7
Theorie
6
Theory
6
Advertising
5
Werbung
5
Brand management
3
Green marketing
3
Markenführung
3
Nachhaltigkeit
3
Social Web
3
Social change
3
Social web
3
Sozialer Wandel
3
Sustainability
3
Sustainable product
3
Öko-Marketing
3
Öko-Produkt
3
Artificial intelligence
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
46
Journal
3
Type of publication (narrower categories)
All
Konferenzschrift
34
Collection of articles of several authors
12
Sammelwerk
12
Conference proceedings
10
Graue Literatur
7
Non-commercial literature
7
CD-ROM, DVD
1
Handbook
1
Handbuch
1
Medienkombination
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
47
Undetermined
2
Author
All
Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
LeClair, Debbie Thorne
2
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Bohl, Don Lee
1
Büschken, Joachim
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Czinkota, Michael R.
1
Douglas, Susan P.
1
EIGHMEY, JOHN
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Keegan, Warren J.
1
Laran, Juliano
1
Lichtenthal, David
1
Lichtenthal, J. David
1
more ...
less ...
Institution
All
American Marketing Association
National Bureau of Economic Research
546
Springer Fachmedien Wiesbaden
221
OECD
83
IGI Global
60
Verlag Dr. Kovač
44
Hochschulrektorenkonferenz
42
Books on Demand GmbH <Norderstedt>
39
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
34
European Association of Agricultural Economists - EAAE
31
Information Resources Management Association
31
International Energy Agency
30
Edward Elgar Publishing
26
Institut für Demoskopie Allensbach
26
Deutsches Institut für Normung
22
Verband der Automobilindustrie
22
Deutsche Gesellschaft für Qualität
21
Shaker Verlag
21
Fördergesellschaft Marketing an der Universität Augsburg
20
Friedrich-Schiller-Universität Jena
18
Nomos Verlagsgesellschaft
18
RWTH Aachen
18
Springer-Verlag GmbH
18
Nordic Council of Ministers
17
Université Paris-Dauphine (Paris IX)
17
Universität Mannheim
16
Haufe-Lexware GmbH & Co. KG
15
INSEAD
15
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
15
World Bank
15
Österreichisches Institut für Wirtschaftsforschung
15
Erasmus Research Institute of Management
14
Springer International Publishing
14
Europäische Kommission
13
Harvard Graduate School of Business Administration
13
Organisation for Economic Co-operation and Development
13
Christian-Albrechts-Universität zu Kiel
11
European Society for Opinion and Marketing Research
11
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
11
GATE Germany, Konsortium Internationales Hochschulmarketing
11
more ...
less ...
Published in...
All
Marketing theory and applications
8
AMA educators' proceedings
5
Series / American Marketing Association
5
Proceedings series / American Marketing Association
4
AMA briefings & surveys
1
AMA educators proceedings
1
AMA proceedings series
1
more ...
less ...
Source
All
ECONIS (ZBW)
45
USB Cologne (EcoSocSci)
3
OLC EcoSci
1
Showing
1
-
10
of
49
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
3
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
4
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
5
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
6
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
7
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
8
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
9
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
10
Journal of international marketing
American Marketing Association
-
1993-: Chicago, Ill. : Assoc.
;
-1997: East Lansing, …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000485236
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
